Myself and Woody pondering what it's all about

Creativity with intent

Hey, I’m Gerry, a designer with three decades of experience across agencies and co-running a successful design and development studio.

There was a time I focused on growth; more projects, more momentum. But eventually, I realised that impact matters more than size or speed. So I’ve stripped things back (in work and in life) to focus on what truly matters: helping people with purpose create brands that communicate with clarity and meaning.

Through Creative 52, I take a focused, collaborative approach. I work with clients who care about what they do and the change they want to make. Less noise, more intent.

The name Creative 52 is rooted in my commitment to living and working with purpose, every week of the year. It’s a reminder to stay consistent, intentional, and focused on what matters most… for my clients, and for myself.

This is creativity with intent.

If that sounds like a good fit, here’s how I approach working together.

If you’d like to learn more about how intention is shaping my personal life, check out Mission 52.

Creative Services Header

  • To endure, a brand needs a strong foundation. I craft cohesive identities that go beyond visuals, defining the tone of voice, positioning, and values that resonate with both your customers and your team.

  • Websites, social media, and digital content are powerful tools when they deliver a seamless, unified experience. Whether providing concept designs or partnering with trusted developers to build custom websites, I ensure your brand feels authentic across all digital touchpoints.

  • For events, product launches, and marketing campaigns, I develop creative concepts that reinforce your brand’s message while cutting through the noise. Every campaign is designed to engage, inspire, and drive results.