Senior creative thinking.
Hands-on delivery.

With 30 years of experience, I work directly with business owners and marketing teams to shape brands, campaigns and event environments with clarity and intent.

Focused projects.
Ongoing partnerships.

Whether you need a focused project, such as a new identity, campaign, website or event environment, or an experienced creative partner to work alongside your team, the approach remains the same.

Clear thinking, direct collaboration and the experience to carry an idea from its earliest stages through to a polished result.

AI and other creative tools can help explore options and move the process forward, but they are only part of it. Strong work still depends on human judgement: knowing which idea is worth pursuing, how far to push it, what feels right for the brand and when the work is properly finished.

Take a look at the case studies below to see how I work.

CASE STUDY:

Brucan Pubs

Discover how Brucan Pubs has grown through a long-term creative partnership, evolving its brand, campaigns and customer experience while maintaining consistency across every touchpoint.

CASE STUDY:

Athina 26

Athina 26brought 350 global leaders together in Athens around a shared direction. See how messaging, identity and environment worked together to align the entire event.

CASE STUDY:

Pilgrims

Pilgrims gave students at St Teilo’s something to gather around. See how naming, identity and environment came together to shape a shared sense of belonging.